"You'll think you're learning to write copy. Joanna's actually teaching how to build a business that scales." --Dan Martell, Wall Street Journal bestselling author of Buy Back Your Time "Positioning tells you what to say--this book tells you how to say it. It's the bridge between knowing your value and communicating it in a way that generates sales." --April Dunford, author of Obviously Awesome and Sales Pitch "In this excellent and practical book, Joanna shows you how to craft copy from real customer voices, constraints, and the exact progress they're after. Every product marketer needs to master this." --Bob Moesta, author and cocreator of Jobs-to-Be-Done innovation methodology "This is a must-read for any business that wants to make more money with copywriting. Joanna's book shows you how.

" --Wes Bush, founder and author of Product-Led Growth "A step-by-step system for writing messages that get people to buy--based on real customer words, not guessing." --Peep Laja, founder of Wynter and CXL "This book will forever change how you think about marketing copy. I predict it will become required reading for teams everywhere. Read it before your competition does." --Andy Crestodina, speaker, founder, and author of Content Chemistry "I loved this book. Joanna taught me pretty much everything I know about copywriting, beginning over a decade ago when she was helping 'hackers' like me sell software without sounding like engineers. The Copyselling System is a must-read for anyone who wants to learn how to sell at scale, and without the sleaze." --Brennan Dunn, founder of RightMessage and author of This Is Personal.