New picture book from debut Indigenous author Andrea Andersen Similar to European Krumpus traditions. Inuttitut pronunciation glossary at the back. Nalujuit Night history and Old Christmas Hymn bilingual lyrics included in back matter. Downloadable coloring sheet available: https://inhabitmedia.com/wp-content/uploads/2026/02/TheyComeOfftheIce_ColouringPage-300-CMYK.pdf Features annual celebration Old Christmas night (Nalujuit night), that takes place in Inuit communities across Labrador. https://www.productofnewfoundland.

ca/best-kind/nalujuk-night-labrador Beautiful family illustrations display a joy-filled night during Christmastime! Marketing Plans * E-galleys offered on Edelweiss * The author did an interview on CBC Listen Labrador Morning with Rhivu Rashid: https://www.cbc.ca/listen/live-radio/1-31-labrador-morning/clip/16181718-new-childrens-book-captures-spirit-nalujuk-night * Author is actively promoting on her Instagram - @amisut_kuluk * Inhabit Media is actively promoting on their Instagram and Facebook - @inhabit_media * Targeted outreach to kids book Instagram reviewers * Advance reader copies sent to all reps. * Advance reader copies sent to all major children's print and digital literary media outlets, including School Library Journal, Kirkus, Canadian Children's Book News, BookPage, and Booklist. * Advertising in wholesaler catalogs, such as Follett Content Sneak Peek and Ingram Advance Children's Edition - October 2026 * Included in May's Children's Galley Box, which is sent to 115 key independent booksellers across the United States. * Co-op available.