"K-pop is over three decades old as a form, and in the past 10 years has asserted itself worldwide, remaking pop music in the macro by out-innovating its competitors."- New York Times"2025 has been a phenomenal year for Korean music, with idols challenging their artistic boundaries, transcending genres, crossing over into films and K-dramas, and making bold personal decisions." - Rolling Stone "K-popis over three decades old as a form, and in the past 10 years has asserteditself worldwide, remaking pop music in the macro by out-innovating itscompetitors." -- New York Times "TikTokSees K-Culture Spend Doubling to $143 Billion by 2030. Social media hasamplified global interest in Korean exports. TikTok has been at the epicenterof K-pop fandom online." -- Bloomberg.com "Long touted as a badge of honorin both fan wars and press releases, the concept of going 'global' has been anarguably unrealized goal for much of the K-pop industry prior to 2025.

Yet thepast 12 months have proven to be the scene's most expansive year yet, reachingnew heights and mainstream milestones. 2025 truly was the year K-pop becamea certified global sensation." -- Billboard " KPopDemon Hunters Is TIME 's 2025Breakthrough of the Year: In the 10 years since Netflix began releasingoriginal films, not one has been as watched as much as Demon Hunters, which surpassed 325 million views in its first three months and hit the top 10in 93 countries. Its soundtrack reached No. 1 on the Billboard200 and has been streamed 8.3 billion times. Breakout hit 'Golden' spent 17weeks atop the BillboardGlobal 200 chart." -- Time magazine.