Social media campaign (cover reveal, snippet etc). Blog post quarterly campaigns planned to capitalise on bigger sales seasons i.e. Ramadan & Eid. Giveaways (promo on social platforms - e.g. posting best recitation and tagging Kube winning a Four Quls goodybag) Merch available for limited time at release Endorsements from Sheikhs/Imams as well social media influencers.