New for 2026! Step into reading with this official Sonic adventure for young or reluctant readers 1 A new Level 2 Reader, for young Sonic fans learning to read independently. 2 Featuring Sonic's biggest enemy, Dr. Eggman, in the modern Sonic the Hedgehog style 3 Record 8 year growth across games, film, TV animation, licensing & awareness 4 Sonic consumer product sales value grew 53% 2024 vs 2023. 5 HUGE global Sonic movie franchise success. 6 Massive ongoing Netflix partnership bringing Sonic to a whole new audience 7 Over 1.5 billion games sold & downloaded 8 No. 1 branded Roblox game 9 UK is the no. 1 EMEA & no.
2 global Sonic gaming territory 10 CORE DEMOGRAPHIC: Kids: 6-12 & Adults: 18-35+ 11 GENDER SPLIT: Boys: 55% & Girls: 45% Competition: Meet Team Sonic; Minecraft; Reader; Survival Mode; Escape from the Nether; Mobs in the Overworld; Super Mario Meet Mario; Pokemon; Sprigatito; Fuecoco; Quaxly; Welcome to Galar; Mario Kart; Step into Reading; Oxford Reading Tree; Bob. Ladybird; Bloomsbury; Usborne; Storybots; Disney; Marvel; Penguin Young Readers Licenses.