The small rural west Texas town of Craven, Texas is beginning the process of changing, and local gas station owner Frank Hooper is not okay with it. Hoping to scare away the influx of remote-working millennials that see the town as a cute gettaway, Frank has begun posing as a "creepy hillbilly" a-la 'Texas Chainsaw' to freak people out. Once his daughter Mary visits for spring break and discovers his hair-brained scheme, the pair find themselves arguing and digging up old grudges. Matters are further complicated by ghosts and an actual killer on the loose.