Raised in Inglewood, California, Clifford "Spud" Johnson experienced numerous encounters with the California Youth Authority, drugs, and mayhem. As he became immersed in the hustle that ultimately became nothing more than quicksand, he was trapped in a system that showed no mercy. During Spud's over 15-year incarceration, writing went from a pastime to an impressive catalog of urban fiction novels. His ability to incorporate the highs and lows, as well as the harsh consequences, of urban life allows him to connect emotionally with his readers in ways many authors cannot. He doesn't just write about urban life; he is urban life. Ten published books later, Spud continues to strive for excellence by putting his energy and passion into each novel as if it were his first classic novel, Kalifornia Luv , published in 2009. In addition to his writing career, Spud understands that he has more to offer the world than just a good book. In turn, his life is an open book that he willingly shares to inspire others to pursue their dreams despite their current circumstances.

Understanding that knowledge is power, Spud emphasizes the importance of literacy among young black males, demonstrating that there are alternatives to the youth correctional authority and hoping they will become positive figures in their communities. Because many prisoners could not read Spud's work while in prison, he also promotes literacy among adults within the penal system. He understands that reducing recidivism starts with the ability to read a job application.