"Corporate reputation is a topic that has grown in scholarly and practical importance over the last ten years. Since studies of corporate reputation gained critical mass, the field has continued to gain traction and support. This second edition of The Handbook of Communication and Corporate Reputation aims to be the definitive reference on the role of communication studies in the conceptualization, management, and evaluation of corporate reputation, bringing together perspectives from strategic communication, business & management, and public relations to advance our understanding of corporate reputation. Covering such topics as corporate branding and visual communication, image repair theory, management communication, and the theory of social capital, this Handbook provides an authoritative resource for communication studies and related fields concerned with corporate reputation"-- Provided by publisher.