The culmination of three decades of research by one of Europe's most renowned book historians, Advertising the Early Printed Book is the necessary first resource for scholars investigating the marketing methods of publishers and booksellers in the first 150 years of printing in the West. The Census provides bibliographical descriptions of over 250 advertisements and catalogues, some not previously recorded, some no longer extant, with transcriptions of their promotional text, references to modern editions, facsimiles, and scholarship, and whenever possible notes on the provenance and condition of surviving copies.