"Yurchak''s incredibly imaginative book takes readers into the heart of what it was like to live through the final decades of the Soviet Union. Millions of Soviets couldn''t conceive that the USSR would ever collapse, and yet, when it did, it seemed almost unsurprising to them. Yurchak devised the rich concept of ''hypernormalisation'' to explain this paradoxical experience. His extraordinary and brilliant book raises a powerfully unsettling question that reaches far beyond the Soviet context: Are we in the West today living in our own hypernormal world without realizing it?" --Adam Curtis, director of HyperNormalisation "I''ve recommended this extraordinary book to so many people. It''s a deep chronicle of a society undergoing fundamental change, and the bizarre contortions of popular culture that follow in its wake. As our own societies morph, erode, and fall apart, this book is a valuable guide to where we are now." --Brian Eno "One of the best books about the U.S.

S.R. in its late stage." --Alexei Navalny, from Patriot: A Memoir "Alexei Yurchak''s Everything Was Forever, Until It Was No More immediately seduced me by its very title with a profound philosophical implication that eternity is a historical category--things can be eternal for some time . The same spirit of paradox runs through the entire book--it renders in wonderful details the gradual disintegration of the Soviet system from within its ideological and cultural space, making visible all the hypocrisy and misery of this process. I consider Yurchak''s book by far the best work about the late epoch of the Soviet Union--it is not just history, but a pleasure to read, a true work of art." --Slavoj Zizek, author of In Defense of Lost Causes "In this remarkable book, Alexei Yurchak asks: How can we account for the paradox that Soviet people both experienced their system as immutable and yet were unsurprised by its end? In answering this question, he develops a brilliant, entirely novel theory of the nature of Soviet socialism and the reasons for its collapse. The book is must reading for anyone interested in this most momentous change of contemporary history, as well as in the place of language in social transformation.

A tour de force!" --Katherine M. Verdery, author of What Was Socialism, and What Comes Next? "Alexei Yurchak brilliantly debunks several widely held misconceptions about the lived experience of late socialism in Soviet Russia, and does so through a compelling dossier of materials, all creatively conceived, organized, and analyzed. The writing is fluid, accessible, interesting, and beautifully structured and styled." --Nancy Ries, Colgate University, author of Russian Talk: Culture and Conversation during Perestroika "This ambitious book admirably combines a new theoretical approach with detailed ethnographic materials. Written in a clear and engaging style, it is both thorough and precise, and provides a new and convincing insight that will definitely be central to all serious discussions of Soviet-type systems for years to come--namely, that the shift in Soviet life from a semantic to a pragmatic model of ideological discourse served to undermine the ideological system." --Caroline Humphrey, University of Cambridge, author of The Unmaking of Soviet Life "This book makes an important contribution not only to anthropological studies of the former Soviet Union but to the broader discussion about Soviet power, ethics, and public space. Yurchak provides a subtle alternative to traditions of debate in Sovietology that counterposed an analysis of totalitarian accounts of Soviet power to the ''revisionists'' of the 1970s who saw a much more dynamic space of social maneuverings. What is more, he persuasively shows a level of commitment to Soviet ideals that has rarely been appreciated in scholarship.

Indeed, he makes the important point that many Russians actually have memories of being much more critical of the Soviet Union than they actually were when it existed." --Stephen Collier, New School University.