CAIRO'S NEW MUSEUM: Opened in 2021 and recently covered in the NYT: https://www.nytimes.com/2025/04/16/travel/grand-egyptian-museum-open-cairo.html. NEW FROM HAWASS: This is the first new book from Hawass that AUC Press has published in many years, not a paperback, a revised edition, never before available. Museum shops and customers are often looking for something new from him. AUTHOR PLATFORM : Formerly the director of antiquities in Egypt, Zahi Hawass is the go-to person for media and is often in documentaries and in the news with recent discoveries. He recently starred in a documentary on Netflix entitled, "Unknown: The Last Pyramid" (2023.

) OFFICIAL AND AUTHORIZED GUIDE : This is the first guide of its kind to the National Museum of Egyptian Civilization since its official inauguration in April 2021 with the moving of 22 mummies, including eighteen kings and four queens, from the Egyptian Museum in Downtown Cairo's Tahrir Square . All images are provided by the museum which authorized this edition, and more than half of the objects featured have not before been published in any other volume. TOURIST DESTINATION : Large numbers of international visitors go the museum during the tourist season; the museum has its own shop where the guide can be sold. FULLY ILLUSTRATED : 208 full color photographs illustrated throughout of objects in the museum's collection. FORMAT : Paperback and with an easy-to-carry trim. AUTHOR TOUR : Hawass is scheduled for a 32-city tour May-Aug 2025 in the US & Canada. His talks and tours draw thousands of participants in total, continuing to elevate his profile. (Tour cities: LA, San Diego, Las Vegas, Oakland, Portland, Seattle, Denver, Austin, Oklahoma City, Dallas, Tampa, Orlando, Nashville, Atlanta, St.

Louis, Charlotte, Pittsburgh, Columbus, Chicago, Minneapolis, Cleveland, Indianapolis, Boston, Baltimore, Virginia Beach, NYC, Philadelphia, Washington DC, Vancouver, Toronto, Montreal.).