Authentic stories, celebrity memories, and rare archival photos trace Rockmount's western shirt brand from its 1946 roots to pop culture legend. Saddle up for a stylish journey through the iconic legacy of Rockmount Ranch Wear Mfg. Co.--the shirt that made the West wild and Hollywood take notice. Rockmount: Legends in Classic American Western Fashion celebrates the rich history of this three-generation Denver brand, whose signature snap-front shirts have graced everyone from Elvis to Springsteen, from movie sets to the Grand Ole Opry. More than just a fashion statement, Rockmount shirts have become a symbol of American lifestyle, individuality, and cool. This book stitches together behind-the-scenes stories, celebrity memories, and rare archival photos that trace the brand's roots from 1946 to pop culture legend. Whether you're a vintage Western fan, fashion lover, or curious about the iconic stars who wear the West with pride, this tribute captures the enduring spirit of the West--and a shirt company--that helped define American style.

Discover the shirt that started a movement. Wear the story. f the West--and a shirt company--that helped define American style. Discover the shirt that started a movement. Wear the story. f the West--and a shirt company--that helped define American style. Discover the shirt that started a movement. Wear the story.

f the West--and a shirt company--that helped define American style. Discover the shirt that started a movement. Wear the story.