"An encounter with a large object may induce feelings of fear, awe, attraction, and more. But it is not simply the physical dimensions of an object that account for our sense that something is "big." Big Culture is a study of large objects and images that works to identify the qualities and effects of bigness. In doing so, David Wittenberg offers a philosophical proposal for reconceptualizing the problem of magnitude. The book explores examples of bigness that are simultaneously familiar and singular in the cultural landscape, such as skyscrapers, atomic bomb explosions, and cinematic special effects. From these examples, Wittenberg postulates a new aesthetics of magnitude that is better able to account for the special role that bigness plays in our everyday perception of objects and images. Big Culture argues that bigness is a more primal, a more absolute, and even a more violent or erotic encounter with the objective world than the scalar relativism that tends to characterize our lives. Ultimately, Wittenberg insists that bigness comes before scale, even before size itself"--.