Target Audience: Christian, middle-class, working adults in their late 20s to mid-40s Middle-class engaged or married couples in their mid-20s to mid-40s who are attempting to gain solid financial footing and eliminate marital strife around money issues Marketing Plan: Submit to key industry reviewers, including Publishers Weekly and Library Journal Continue to post 3-4 articles per month to the blog on BarnabasFoundation.org, including excerpts from the book or content related to it Utilize Barnabas Foundation and author's personal social media channels to amplify reach and engage audiences Highlight book in various monthly and quarterly email and print newsletters with a combined readership of 12K+ (Monthly Update, 800 readers; Stewardship Spotlight, 9,000 readers; Giving Well, 1,500 readers; Stewards Fund Quarterly Report, 650 readers; Generosity Today, sent to 800 CRCNA churches) Create press releases, articles, ads, and/or other content to share with personal and professional networks, including CRCNA website, emails, magazine; member ministries, such as The Navigators, Word Partners, Back to God, Compassion International, etc.; Christian Leadership Alliance (CLA); and contacts at Christian publications, including Christianity Today , Relevant , and CLA's Outcomes magazine Provide a number of books to the Christian Reformed Church of North America to use as a resource for local churches Seek out speaking engagements including training events and seminars Utilize paid Facebook ads to increase reach.