Online campaign featuring social media images with blurbs and reviews of the book as well as designed graphics of select excerpts. Early reviewer promotion through advance copies to encourage reader reviews and generate buzz. National review outreach to trade and print publications ( PW , Kirkus , Booklist , Library Journal , Foreword , New York Times ) and online (Spirituality & Practice) Advertising online (Facebook, Twitter, Instagram) Promotion on the publisher's website (skinnerhouse.org), Twitter feed (@skinnerhouse), Instagram page (@skinnerhouse), Facebook page (/skinnerhouse), Tumblr page (@skinnerhousebooks), Pinterest (@skinnerhousebks) and publisher's e-newsletter.