Down East is an identity magazine for Mainers and for anyone whose heart and soul are fed by our state and state of mind. Since 1954, our mission has been simple: to hold a mirror up to Maine, showcasing its landscapes, traditions, flinty character, and unhurried way of life, as well as to confront its complexities intelligently and with heart. We believe rusticity and cool can live side by side - because they do in Maine. Our readers and online communities come to us to learn about out-of-the-way lobster shacks, Maine-made gift ideas, and under-the-radar spots to paddle, hike, and explore, but also for insight into the personalities and issues shaping our state. Simply put, people who love Maine love Down East.