Key Selling Points Poetic and Evocative Voice of an Established Writer: Sonja Swift brings a distinctively lyrical voice, with extensive publications in literary journals and anthologies. Interdisciplinary Approach Informed by a Diverse Background: Combines personal narrative, science, Indigenous wisdom, and historical accounts, reflecting her MFA and Cultural Ecology expertise. Urgent Environmental Message Rooted in Personal Connection: Addresses pressing environmental concerns with authenticity and urgency informed by her Danish-American heritage and coastal upbringing. Focus on Whales and Marine Life through a Poet''s Lens: Explores whale songs, culture, and human impacts with lyrical, artful observation. Indigenous Perspectives Interwoven with Cultural Ecology Expertise: Integrates Indigenous knowledge with respect and depth. Personal Connection and Lived Experience Reflected in Hybrid Forms: Personal anecdotes enrich prose and poetry, offering a unique narrative experience. Exploration of Complex Themes with Intellectual and Artistic Depth: Engages readers with interconnectedness, memory of water, and environmental reflection. Appeals to a Wide Audience Interested in Literature, Science, and Environment: Resonates with readers of poetry, nature writing, cultural studies, and environmentalism.

Thought-Provoking and Timely from a Writer with Proven Artistic Vision: Offers timely insights and continues her exploration of meaning through works such as Tarot of Transformation. A Distinct Voice from a Writer with Strong Regional Roots: Strong connection to coastal environment adds authenticity and grounding to the narrative. Marketing Campaign Pre-launch Social media pre-order feature: August 24 - September 6, 2026 Author introduction and new book announcement: RMB blog post one Collect and circulate blurbs: Pre-publication publicity outreach Unique author-curated playlist release: Released to engage readers and promote discovery Post-launch Social media now available feature: November 16 - November 22, 2026 Social media collaboration: Outreach to bookstagrammers, influencers, micro-influencers, and aligned partners RMB Blog Features August: Revisiting Echo Loba and announce Red Sky in the Morning October: Q&A with Sonja Swift and excerpt from Red Sky in the Morning December: Gift guide feature Influencer Outreach Dr. Shireen Rahimi - @dr.shireenrahimi - 23,000 followers - Global Kendy (TikTok + IG) - @intertidalkendy - 250,000 followers - Global Mady - @marinesciencewithmady - 148,000 followers - Global Carissa Cabrera - @carissaandclimate - 14,000 followers - Global Media Targets Book Trade + Outdoors + Women''s Outlets Publishers Weekly, Kirkus Reviews, Library Journal, Shelf Awareness, Book Riot, Lithub, Poets & Writers, The Spiritual Feminist, Bitch Media, Well + Good, Our Inner Lives, She is Me, Spirituality & Health, Explore Magazine, The Narwhal, The Tyee, Adventure Journal, Calyx: A Journal of Art and Literature by Women, Misadventures Magazine, HiHeyHello Magazine, Mountain Women Magazine, Sierra Magazine, All Women All Trails, Hiking For Her, She Explores Bay Area / West Coast Media SFGate, KQED, KGO, Pacific Sun, Marin Independent Journal Promotional Notes / Highlights for Sales Reps Highlight Sonja Swift''s lyrical voice and interdisciplinary perspective for libraries and bookstores. Emphasize environmental themes and Indigenous perspectives for educational and conservation buyers. Promote tie-ins with social media influencers and author-curated playlist for reader engagement. Position as a literary and environmental gift for poetry and nature enthusiasts.