Key Selling Points Nature Writing for the Digital Age: Think Again blends reflective mountain literature with the rise of artificial intelligence, merging deep ecology with contemporary critique. A Mountain Memoir with a Twist: Set partly in the Cairngorms and inspired by Nan Shepherd''s The Living Mountain, this is a personal and philosophical journey through landscape, self, and technology. Exploring Human Connection to the Wild: Calls for a return to sensual, intuitive, and embodied ways of knowing, grounded in time spent in wild places as AI reshapes our world. Voice from the Summit: Written by an AI thought leader and seasoned mountaineer, Heather Dawe speaks to both the climbing community and readers of literary nature writing. For Readers of Mountain and Mind: Resonates with fans of books that challenge the boundary between external wilderness and inner experience. Reclaiming Identity through Landscape: Weaving personal stories of perimenopause, self-discovery, and cultural resistance, the author explores what it means to be fully human in a digital age. A Must for Mountain Lit Enthusiasts: Combines the lyrical sensitivity of classic mountain literature with a modern critical eye, ideal for readers drawn to the intersections of nature, gender, and culture. Marketing Campaign Pre-launch Social media pre-order feature: August 10 - August 23 New author introduction and book announcement: RMB blog post one Collect and circulate blurbs Unique author-curated playlist Post-launch Social media now available feature: November 9 - November 15 RMB Blog Features July: Introduction to Heather and Think Again announcement September: Q&A and excerpt December: Gift guide feature Special Outreach Aim to connect with workshops, events, and conferences with AI-related content for special sales and speaking opportunities for Heather Dawe.

Media Targets Technology + AI Focus Wired, MIT Technology Review, The Verge, Ars Technica, IEEE Spectrum, AI Ethics Lab, VentureBeat AI, AI & Society journal, TechCrunch, Quartz, Fast Company, Freelancers at national papers covering AI topics frequently Book Trade Publishers Weekly, Kirkus Reviews, Library Journal, Shelf Awareness, Book Riot, Lithub, Quill + Quire Outdoor / Conservation Focus The Narwhal, The Tyee, Explore, Adventure Journal, Orion Magazine, Sierra Magazine, Emergence Magazine Promotional Notes / Highlights for Sales Reps Emphasize Heather Dawe''s unique combination of AI expertise, literary voice, and mountaineering experience. Highlight thematic intersections of nature, gender, culture, and technology for targeted buyers. Promote social media and curated playlist as discovery tools for retailers and librarians. Position as a thought-provoking and literary gift for both AI-curious readers and mountain literature enthusiasts.