"This new monograph by Bille deserves to be widely read as a lucid study of tensions between what he identifies as competing 'universalities' - though he also uses the arguably more precise term 'universalisms'. His thoughtful, multi-layered analysis has a broad resonance beyond its ethnographic details and would surely be welcomed in tourism and heritage studies." * JRAI (Journal of the Royal Anthropological Institute) "Written in a lucid and succinct style accessible to those beyond the scope of anthropology and heritage studies, Bille builds on ethnographic fieldwork that took place between 2005 and 2011." * Social Anthropology "The book offers an interesting bottom-up perspective on heritage as a modern product, which finds it difficult to define what is authentic in a situation where multiple competing heritage ideologies coexist. Bille's work provides a rich case study that explores how gaps between powerful heritage and religious ideologies are filled and negotiated through engagement with material culture." * International Journal of Heritage Studies "Bille's ethnography of rural communities around Petra comes as a welcomed contribution to this emerging area of study." * Anthropology Matters.