Practice of Business and Social Research
Earl Babbie's The Practice of Social Research is one of the most successful general research method books in the USA. Revised for the eighth time, the book offers comprehensive coverage of the main methodological approaches used in the social sciences; detailed discussions of specific methods and techniques used in such areas as sampling, questionnaire construction and data-analysis; and extensive use of concrete examples of reference to actual research. The book is informal style and presentation and can be used both at the senior graduate level and the post-graduate level.