Ever wondered whether plant-based commercial products really are the healthy option? Or why some people consider margarine to be plastic? And do we really need to supplement our diet with extra vitamins? Is paying more for organic foods worth the price? Consumers who want to make informed food choices may do so on purported health claims or ethical grounds, but the information is often confusing and contradictory. The authors explore common perceptions about different foods, delving into the research behind them, examining preconceived assumptions and notions, confirming or busting popular myths, and try to present a balanced argument on what is the best choice. Whilst aimed at the public, the content is based on scientific arguments, exploring pros and cons behind popular choices and fact-checking perceptions. Written in an accessible style, the book should be read by anyone interested in learning more of what goes on behind their favourite foods and new food trends, or simply want to make more informed food choices.