Chapter 1: Introduction: Digital India, diverse voices; towards a new paradigm .- Chapter 2: Topical preference in the tweets of Indian political leaders: A case study of Lok Sabha elections, 2024.- Chapter 3: Instrumentalising Legislation: Ethno-Religious polarisation and discursive resistance in Indian YouTube Debates on the UAPA.- Chapter 4: Algorithmic Elections: A Study of Generative AI in the 2024 Indian Elections.- Chapter 5: Understanding the nuances of information overload with respect to personal health and social well-being: A Study about Information Overload among rural and urban young adults in southern Tamil Nadu.- Chapter 6: AI in Emotional Support: Why Do Youngsters Seek Emotional Interaction from AI Chatbots?.- Chapter 7: Unmasking the Face: Political Face-work of Regional Actors through Emerging Forms of Media .- Chapter 8: Addressing climate change through news media: Local events matter .

- Chapter 9: Understanding Media Intervention on Menstrual Hygiene Practices: A Study on Two Districts of Karnataka .- Chapter 10: Expanding demand of Crime-Narratives in Indian Podcast: A qualitative analysis of two national and two regional podcast channels narrating true crime stories.- Chapter 11: The Role of Strategic Communication in Advancing the Bioeconomy: A Socioeconomic Perspective .- Chapter 12: Women in Indian image macro memes: A Gramscian perspective.- Chapter 13: Wicked Women and Moral Dilemmas: Characterization of Antagonist Female Characters in Malayalam Cinema.- Chapter 14: Male- saviour complex as a central narrative in the depiction of sexual violence against children and women: An analysis of the movies,ChitthaandMaharaja.