Re-issued as part of the Foundations of Fashion Studies series, Shaun Cole's seminal text is an important study of the development and history of gay men's dress - from the subcultural world of the early 20th century to the clubs and bars of the 80s and 90s. Drawing upon first-hand interviews conducted with men across the UK and US, the author analyzes the trends in dress adopted by gay men as well as the challenge gay style as has posed to mainstream men's fashion. Other sources such as contemporary magazines shed further light on the culture and discourse influencing gay men's dress and, in the newly extended reading list, the author situates his own writing among the landscape of recent writing on queer and gay men's style. A new preface and afterword also reflect on the value of the research methodology employed by Don We Now Our Gay Apparel as well as the changes in studies related to the central focus of Cole's text. This re-issued text is a vital introduction for readers interested in gay men's fashion over the last 100 years, whether approaching from a fashion studies, LGBTQ+ studies or sociology background.