Finally -- a book that explains why we're still hungry for dessert after a full dinner. A leading nutritional scientist reveals why we eat when we're not hungry and how to develop a healthier relationship with food through mindful awareness rather than restriction. 'Finally, someone who understands that in Ireland, refusing a cup of tea is practically a crime!' This book gets it. It understands: Why we can't resist dessert even when we're full The difference between hunger and appetite How social rituals shape our eating Why having a drink with friends in a bar is better for you than having a drink alone at home Why awareness beats willpower every time That food is about connection, not just nutrition Written by Dr Gregor Hasler, a Professor specialising in the relationship between nutrition and mental health, with introduction by Dr Janette Walton, an Irish nutritional scientist and lead investigator of National dietary surveys in Ireland with 30+ years experience, this isnt another diet book. It's about understanding the real reasons we eat and developing a healthier, kinder relationship with food. TARGET MARKET Anyone exhausted by diet culture Parents concerned about family eating habits Healthcare professionals Wellness and mindfulness communities Book clubs seeking accessible non-fiction KEY SELLING POINTS Not a diet book -- no restrictions, no "good/bad" foods Science-based -- grounded in national dietary research Practical approach -- real-world application, not just theory Compassionate tone -- no guilt, no shame Accessible writing -- complex science made simple CORE MESSAGE The book reveals the crucial difference between hunger (physical need) and appetite (psychological desire) -- and why understanding this distinction changes everything about how we eat. It addresses why health knowledge rarely translates into healthy eating and offers a framework for mindful awareness without restriction. MERCHANDISING Cross-promote with: Mindfulness/meditation titles Psychology/self-help Wellness and health Parenting sections Ideal for: January wellness displays Mother's Day gifts Book club picks Healthcare settings QUICK PITCH 'It's the anti-diet book -- teaches awareness, not restriction.

Perfect for customers who want to improve their relationship with food without another set of rules to follow.' WHY STOCK THIS Customers are seeking alternatives to traditional diet books. This offers a research-based, compassionate approach that actually works because it addresses the psychology of eating, not just the mechanics. With the wellness market booming and diet fatigue at an all-time high, this book meets a clear market need.