What sets the most successful people apart? While hard work is certainly a factor, Professor Laura Huang's extensive research - spanning entrepreneurs, investors, Olympic athletes and Pulitzer Prize winners - reveals that their greatest asset is something less tangible: intuition. That instinctive 'gut feeling' often determines who seizes opportunities and who misses them. In You Already Know , Laura breaks down the science behind intuition, explaining how it is formed from external data, accumulated wisdom and the subconscious insights we don't even realise we have. What follows is a gut feeling, which shifts our perspective and drives us to act. Grounded in Huang's pioneering research and enriched with insights from hundreds of illuminating interviews, this book offers a practical model for becoming better at recognising, understanding and enhancing your intuition to accomplish your most ambitious goals . What's stopping you from unlocking your full potential? You already know.