"Are you ready to take your child-care business to the next level? New technologies and digital communications channels are changing the way parents and caregivers discover child-care centers and decide where to enroll. In response, child-care center administrators have to rethink the traditional paths to enrollment. The Basics of Growing a Child-Care Business offers information to help you stand out from the competition by charming, advising, and delighting the customer, then tracking your performance. The book offers clear strategies for growth: Charm: Grab the customers attention. Create a solid foundation for marketing strategy. Advise: Establish yourself as an expert and set your sales goals. Delight: Design your customer experience, and create an ongoing sales pipeline Track: Gather data, measure your results, and adjust your approach. The third in the Basics of Child Care series, The Basics of Growing a Child-Care Business includes information on understanding your ideal customer, writing a marketing plan, creating a responsive service system, and tracking your performance.

With key terms to know, case studies, key questions, and exercises to help you apply the concepts, this book will set you on your way to growing and strengthening your child-care business"-- Provided by publisher.