Contents1 Introduction; my life in casesPART I PLANNING AND PREPARATIONIntroduction to Part I: Planning and preparation2 Making the most of your case; maximizing the contributionof your work3 Setting goals; what you hope to achieve with this project 4 Topics and contexts; choosing your case topics with intention5 Starting projects; planning and expectationsPART II THE CASEIntroduction to Part II: The case6 Case decisions; decision focus and consistency7 The introductory paragraph; importance, urgency, and hook8 Case data; what to include and what to leave out9 Narrative and character; your protagonist and their story10 Point of view; how the reader engages with the case11 General tips; the little things that will make your case stand out12 Consistency; connecting and iterating the case to theinstructor's manualPART III THE INSTRUCTOR'S MANUALIntroduction to Part III: The instructor's manual13 Instructor's manual structure; why it is how it is14 The opening bits; the synopsis, target courses, researchmethodology, and use of the case15 Learning objectives; framing the purpose of the entiredocument16 Integrating theory and concepts; how to make the case asuseful as possible17 Suggested teaching approaches; how to make the class asuseful as possible 18 Writing discussion questions; how to create questions thatcontribute the most 19 Answering discussion questions; making the response fit thecase and class needs20 Quantitative and qualitative analysis; how to communicate thework21 Building decision focus in the instructor's manual; bringing itback to the decision22 Concluding the instructor's manual; using the epilogue,appendices, and conclusion to the best effectPART IV USING YOUR WORKIntroduction to Part IV: Using your work23 Next steps; preparing your case for use and publication24 Teaching your case; how to get the most out of the experience25 Editing and improving; continuing to improve your work andprocess26 Conclusion: Better cases, better outcomes.