Contents1 Introduction to How to Become an Education-FocusedProfessor 1Rushana Khusainova and Sally Everett2 The rise of education-focused staff in UK higher education 12Helen Marie Williams3 Creating connections, shaping futures: Building professionalnetworks as an education-focused academic 25Rachael Lamb4 Making the most of leadership roles 37Wayne Holland5 The what, why and how of upshifting: When to say 'yes' andwhen to say 'no' 50Nicki Newman and Sarah Montano6 Creating your promotion pathways: Navigating theunconventional path to success 61Nicki Newman and Sarah Montano7 Reflections of an engineer turned education-focusedprofessor: Practical actions to get promoted 77James Norman8 Visibility and personal brand for career development 90Rushana Khusainova9 A different kind of north: Developing an education-focusedacademic portfolio with intention 103Christine Rivers and Anna Holland10 Innovative education: How failure, unlearning, and paradoxesdrive pedagogical change 119Chahna Gonsalves11 From boardroom to classroom: Leveraging your businessbackground 132Lloyd Fletcher12 Being a good teacher is not enough 146Kathy Daniels13 Fostering an inclusive path to professorship: Championingequity, diversity and inclusion in business education 158Sally Everett14 Strategic use of GenAI in education-focused academic careers 174Marios Dominikos Kremantzis and Xue Zhou15 How it works in other parts of the world: A global perspectiveon academic pathways 192Rushana Khusainova and Sally Everett16 Conclusion to How to Become an Education-FocusedProfessor 203Sally Everett and Rushana Khusainova.