Figures and Tables xi Acknowledgments xiii Introduction - First Blood 3 Lisa Smith and Francesca Scala 1 This Is a Movement. Period. 1 #La Vie en Rouge: Quebec Women's Health Network Menstruation Awareness Campaign 25 Victoria Doudenkova 2 Beyond the Classroom: Students as Catalysts for Menstrual Equity 44 Zeba Khan, Niki Oveisi, and Sue Lu 3 #MENSTRUATION: Instagram Users Resisting Menstrual Stigma 62 Kathleen Rodgers and Samarah Hodge 2 Politics Meets Periods 4 Framing Menstrual Equity: The Discursive Strategies of the Tampon Tax Campaign in Canada 87 Francesca Scala 5 Missing Period: A Multiple Case Study of Radical Menstrual Embodiment in Select Provincial Curricula in Canada 103 Sarah Towle 6 Towards Sustainable Menstruation: Examining the Barriers to Adopting Reusable Menstrual Products in Canada 123 Karen Farley, Maliha Tariq, and Kayleanna Giesinger 7 We Want More than Quick Fixes: A Critical Look at Product-Focused Period Poverty Campaigns and Lessons for Canada 144 Courtney Majewski and Nancy Clark 3 Menstruation Intersections 8 Pressing Periods: Catching Up on the Urgent Menstrual Needs of Transgender and Gender-Diverse Individuals in Canada 165 Elgin A. Pecjak 9 Periods In-Between? Second-Generation South Asian Menstruators Flow with Identity, Bleeding, and Belonging 182 Lisa Smith and Deyvika Srinivasa 10 Autoethnography of (Un)diagnosis: The Embodied Frictions of Endometriosis 204 Elizabeth S. Cameron 4 Periods, Power, Place 11 Bloody Burdens: Post-Secondary Students and Menstruation on Campus 225 Lisa Smith and Rim Gacimi 12 Spill It: Stories About Menstruating on Campus 246 Rebecca Day with Lisa Smith 13 "I know my body better with the utilization of this app": The Politics of Tracking Athletes' Menstrual Cycles in the Neo-Liberal Era 261 Amélie Keyser-Verreault and Debra Kriger 14 Out of Sight, out of Mind: Why Aren't Prisons Part of the Menstrual Equity Conversation in Canada? 278 Hayley Newman-Petryshen and Lisa Smith 5 Creative Knowledge Flows 15 "28 Days: Dispense with Period Poverty in Public Space. A Spoken Word Piece" 303 Gillian Anderson 16 Bleed with Me: A Filmmaking Project to Destigmatize Menstruation 325 Varsha Gill 17 In Our Own Words: A Podcast Miniseries for the Canadian Menstrual Justice Movement 343 Angelene Prakash, Jill Fellows, Diana More, Neal Adolph, Nicole White, and Lisa Smith Conclusion 367 Francesca Scala and Lisa Smith Contributors 375 Index 383.