Elgar Research Agendas outline the future of research in a given area. Leading scholars are given the space to explore their subject in provocative ways, and map out the potential directions of travel. They are relevant but also visionary. This Research Agenda presents a comprehensive overview of halal tourism, including its definition, scope and current trends in the global travel industry. Outlining its key theoretical concepts, leading experts explore how halal tourism goes beyond religious compliance to provide rich, culturally immersive experiences for Muslim and non-Muslim travelers. Highlighting the role of Islamic values in tourism, chapters identify challenges and opportunities and the need for experiences that appeal to all visitors. Contributors discuss how financial solutions, technology, and effective management can enhance tourist experiences of halal tourism, support sustainable practices and aid recovery post-pandemic. They conclude that halal tourism has significant potential to reshape global tourism by promoting understanding and respect for diverse cultural values, creating a more sustainable and inclusive travel landscape.

A Research Agenda for Halal Tourism is a key resource for scholars and students of tourism and hospitality seeking to enhance their knowledge of this emerging industry. Policymakers and hospitality professionals will also benefit from its guidance on boosting local economies and promoting inclusivity.