Browse Subject Headings
Networked Bollywood : How Star Power Globalized Hindi Cinema
Networked Bollywood : How Star Power Globalized Hindi Cinema
Click to enlarge
Author(s): Rai, Swapnil
ISBN No.: 9781009400633
Pages: 300
Year: 202510
Format: Trade Paper
Price: $ 55.19
Dispatch delay: Dispatched between 7 to 15 days
Status: Available (Forthcoming)

"Networked Bollywood provides the first interdisciplinary analysis of the role of stars in the transformation of Hindi cinema into a global entertainment industry. The first Indian film was made in 1913. However, filmmaking was recognized as an industry almost a hundred years later though Indian films have been circulating globally since their inception. This book unearths this oft-elided history of Bollywoods globalization through multilingual, transnational research and discursive cultural analysis. It illustrates how, over the decades, a handful of primarily male megastars, as the heads of the industrys most prominent productions and corporations, combined overwhelming charismatic affect with unparalleled business influence. Through their star switching power, theorized here as a deeply gendered phenomenon and manifesting broader social inequalities, Indias most prominent stars instigated new flows of cinema and industrial collaborations, structured distinctive business models, and influenced state policy and diplomatic exchange, thereby defining the future of Bollywoods globalization"--.


To be able to view the table of contents for this publication then please subscribe by clicking the button below...
To be able to view the full description for this publication then please subscribe by clicking the button below...
Browse Subject Headings