"Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement is an insightful and informative book that demystifies the world of voice assistants and provides practical strategies for leveraging this emerging technology to drive business growth. The authors'' clear and concise writing style makes complex topics easy to understand, making this book a must-read for anyone looking to stay ahead of the curve in the rapidly evolving world of marketing." --Shelly Palmer, professor of advanced media in residence at Syracuse University''s S.I. Newhouse School of Public Communications, CEO of The Palmer Group, and author of five books, including Blockchain - Cryptocurrency, NFTs & Smart Contracts "This book charts the many possibilities for a completely new form of interaction between customers and brands. Progress in this field will happen very fast, and the rewards for people who master the interface first will be disproportionately large. Reading this book will improve your odds immensely." --Rory Sutherland, vice chair, Ogilvy, and author of Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life "As conversational AI moves from being "nice to have" to "must have," Voice Marketing is a must-read for those looking to implement conversational AI in their customer experience strategy, offering valuable insights and expertise from industry pioneers.
The book provides a comprehensive guide to leveraging this emerging technology to enhance customer engagement and satisfaction." --Pete Erickson, founder, Modev and organizer of VOICE & AI: The Generative & Conversational AI Conference "Voice Marketing is the go-to resource for brands to understand what voice marketing is, how it works, and why they need to invest in it today. I love the mix of storytelling with research sprinkled throughout the book. It has everything from case studies, to the importance of audio branding and even what role AI will play in the future of voice marketing. A must-read to ensure your brand will be found when consumers call for it." --Christoph Trappe, global content strategy consultant, Trappe Digital LLC and host of The Business Storytelling Show "When it comes to voice marketing, so many of us simply learned by doing, even if it meant occasionally messing up our "wake word" or inadvertently placing an Amazon order. We have learned what our devices sound like, just as we learned to recognize particular sonic branding and needle-drops. In their new book, Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, Minsky, Westwater, Westwater, and Fahey show us just how much we have left to learn, with great breadth and depth.
There is an element of reading the future here too, as the wildly growing worlds of AI and language models are addressed. Throughout the chapters, the importance of how to best serve prospects and customers remains at the forefront." --Dave Aron, professor of marketing, Dominican University "We interact increasingly with artificial intelligence through voice prompts, and by way of those interactions, we experience a world that we are only starting to see. In their book, Voice Marketing: Harnessing the Power of Conversational AI to Drive Customer Engagement, Minsky, Westwater, Westwater, and Fahey do a phenomenal job demystifying where voice marketing is today and how it will fit into consumers'' daily interactions with brands." --Joe Scartz, chief digital commerce officer, TPN, Omnicom Media Group,Inc. "How has AI changed daily life? The digital world is now conversational. There are 500 million Alexa-enabled devices. Apple Siri and Google Assistant are available on billions of smartphones, in cars, and household gadgets.
ChatGPT amassed 100 million monthly active users faster than any application is history. Is your brand conversation-ready? The authors have laid out a strategic and practical guide to navigate the shift to conversational customer interactions. Read it to understand how AI is changing the digital landscape. Use it to seize opportunities and avoid common pitfalls." --Bret Kinsella, founder & CEO, Voicebot.ai & creator of The Voicebot Podcast "Brands have an opportunity to connect to audiences using voice technology, giving new life to brand personalities. According to sonic branding experts Colleen Fahey, Laurence Minsky, Susan Westwater and Scot Westwater, the brands that will remain relevant in the future will be those that put customer needs first by embracing the shift into a "voice-first" world. Learn how brands are harnessing the power of voice experiences across industries and how best to craft your own.
As machine learning and AI expand the possibilities of voice experiences, there''s an urgent need to start creating your sonic branding strategy today." --getAbstract.