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Organisational Communication in Africa : Navigating a Digitalising World
Organisational Communication in Africa : Navigating a Digitalising World
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ISBN No.: 9783031706554
Pages: xv, 268
Year: 202411
Format: Trade Cloth (Hard Cover)
Price: $ 239.88
Dispatch delay: Dispatched between 7 to 15 days
Status: Available

"An essential resource for scholars and practitioners alike, this book provides a nuanced and comprehensive examination of how digital transformation is reshaping organisational communication across Africa. Its rich blend of theoretical insights and practical case studies offers readers a deep understanding of the unique challenges and unprecedented opportunities that African organisations face in a globalising, digital age. By exploring diverse sectors and cultural contexts, the book sheds light on the innovative strategies employed by organisations to navigate digital change, making it an invaluable guide for anyone seeking to understand and harness the power of digital communication in Africa." (Chika Anyanwu, University of New South Wales, Canberra City Campus, Australia) "This book expertly captures the pulse of organisational communication in Africa's rapidly digitalising landscape. With thoughtful analysis and an engaging narrative, it offers invaluable insights into the intersection of digital technology and communication strategies across diverse African contexts. By addressing both challenges and successes in digital adaptation, this work serves as a timely and highly relevant contribution for scholars, practitioners, and leaders invested in Africa's digital future." (Godson Ogbonna, Torrens University, Australia) "As digital platforms continue to evolve rapidly, it has become increasingly important for scholars to examine the impact of their use. In the case of Africa, organisational communication is probably one of the most underexplored fields when it comes to its ties to digitalisation.


Accordingly, this book comes at a decisive moment for African scholarship, which is why Sam Erevbenagie Usadolo, Blessing Makwambeni and Queen Emwenkeke Usadolo should be congratulated for their admirable foresight, which led to this comprehensive collection of important studies that help us understand the deep-seated relationship between digitalisation and organisational communication in Africa." (Bruce Mutsvairo, Utrecht University, Netherlands).


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