"I have worked with hundreds and hundreds of sellers over my career, and without question, Todd's Four Levers Negotiating is the most clear, actionable, and effective tool I have ever brought into a selling organization. Ever. Hands down. No question. It works because it's honest, true, and seeks to arrive at an outcome that is mutually beneficial." --Ethan Zoubek, President, Atari "I have always believed in building trust and embracing transparency in selling, and Todd Caponi articulates these principles better than anyone I've encountered. He delivers an innovative, actionable methodology that is both practical and grounded in the realities of today's buyer." --Ken Hohenstein, Chief Revenue Officer, OneStream Software " Four Levers Negotiating connects the dots between how we sell and how we negotiate.

Todd Caponi shows us that trust doesn't end with the yes --it begins there." --David Woodbury, Chief Commercial Officer, Sodexo US "This book is the antidote to the outdated, manipulative tactics that plague sales negotiations . A simple, human-centered approach that builds trust, not tension, and leads with transparency. Required reading for any sales professional, regardless of tenure." --Samantha McKenna, Founder, #samsales Consulting "I wish I had this book earlier in my career. Todd's Four Levers Negotiating makes every sales negotiation feel less like a battle and more like a collaboration. You'll close better deals, build better relationships, and sleep better at night." --David (DP) Pieterse, Chief Revenue Officer, Recorded Future.