THE WALL STREET JOURNAL AND USA TODAY BESTSELLING GUIDE TO BRILLIANT COMMUNICATION "If getting your message across matters to you, this is the way to do it." - Arianna Huffington , founder and CEO, Thrive Brevity is confidence. Length is fear. This is the guiding principle of Smart Brevity , a communication formula built by Axios journalists to prioritize essential news and information, explain its impact and deliver it in a concise and visual format. Now, the co-founders of Axios have created an essential guide for communicating effectively and efficiently using Smart Brevity. In SMART BREVITY: The Power of Saying More with Less , Axios co-founders Jim VandeHei, Mike Allen, and Roy Schwartz show you how to say more with less in virtually any format. They also share communications lessons learned from their decades of experience in media, business and communications. SEE WHAT REVIEWERS ARE SAYING ABOUT SMART BREVITY : "This book is soooo good" " Love this book, short, punchy, deep, simple and easy to implement" "Genius wrapped in generosity: it shows you how to care about your audience's time".