Success doesn't happen in a straight line. Every career has seasons. There are seasons when you're learning, grinding, and trying to prove yourself. Other seasons when your experience and opportunity finally come together, and you begin producing at your highest level. And, if you're not careful, seasons when the success you worked so hard to achieve can make you comfortable, complacent, and resistant to change. The challenge is knowing which season you're in-and what that season requires from you. In Get Ripe, Craig Harvey draws from decades of experience building businesses, leading teams, coaching high performers, and navigating his own successes and failures to reveal a practical framework for understanding where you are in your career-and what you need to do next. Because what makes you successful in one season can hold you back in another.

Early in your career, you need to learn, take risks, build relationships, and create opportunities. As you become successful, you have to learn to scale your impact through systems and people. And eventually, staying successful requires recognizing when it's time to change before the world changes without you. Whether you're beginning your career, building a business, entering your prime, or wondering what your next season should look like, Get Ripe will help you recognize where you are, understand what the moment requires, and keep growing. When you're green, your job is to grow. When you're ripe, your job is to scale. And when you start to rot, your job is to change. I've lived all three.

You don't need another speech about working harder. You need to know what season you're in-and what to do next.