In an era where artificial intelligence dominates marketing, businesses struggle to create authentic engagement across physical and digital spaces. Marketing 7.0: A Guide for Thinking Marketers in the Age of AI introduces mind-centric marketing approaches that harmonize technology with genuine human connection. Written by Philip Kotler, one of the world's leading marketing authorities, along with Hermawan Kartajaya and Iwan Setiawan, this guide helps marketers navigate AI-driven environments while maintaining authenticity and creating meaningful customer experiences. The book explores how social media, artificial intelligence, and immersive technologies unlock new pathways to understanding customer minds, while addressing critical pitfalls like performance obsessions that kill authenticity. Readers will discover cognitive mapping techniques for extracting deep insights and learn to engage augmented humans who are filtering, fragmented, and frugal. Marketing 7.0 delivers practical frameworks for brand storytelling, demonstrating three paths into customers' minds, and teaches marketers to tap into human biases when crafting value propositions.

The authors provide strategies for building trust and designing memorable customer experiences that inspire advocacy, and an appendix provides key marketing frameworks supporting the book's core models. Engaging and accessible, this reliable resource bridges technological innovation and human-centered marketing, showing how to craft positioning for social entrepreneurship, create differentiation through circular economy principles, and build purpose-driven brands that resonate with modern consumers. Marketing 7.0 skillfully provides the roadmap for creating genuine convergence across channels and unlocking authentic customer engagement in the age of AI.