Introduction to Corporate Marketing Strategy: A Contemporary Curation of Branding, Identity, Image and Reputation Studies; Pantea Foroudi, T C Melewar, and Charles Dennis Part I. Digital Branding, Social Media and AI Integration Chapter 1. An Empirical Analysis of the Impact of Social Media Marketing Activities on Customer Loyalty in Beauty Industry; Afra Sultana, Dongmei Zha, Maria Palazzo, and Pantea Foroudi Chapter 2. Key Factors Influencing Consumer Buying Behaviour of Fashion Shoppers on Social Media Platforms; Amir Javani, Mahdi Rahmani, Marjan Behdad, and Sayed Mahdi H. Marashi Chapter 3. The Influence of AI-Generated vs. Human-Crafted Storytelling on Consumer Perceptions of Innovativeness, Enjoyment, and Purchase Intentions for Traditional Artistic Techniques; Congye Zhang, Dongmei Zha, Pantea Foroudi, and Maria Palazzo Chapter 4. Linking Brand Authenticity and Automation: A Focus on Ethical Implications of AI in Retail Branding; Pranjali Ambalal Kanchi, Pantea Foroudi, and Maria Palazzo Part II.

Corporate Identity, Image and Reputation Chapter 5. Ethics Audit of the Credit Card Act Impacting Issuer Reputation and Sustainability: Policy Leaks, Concerns, Amendment Recommendations; Connie R. Bateman, Mary Askim-Lovseth, and Ellei Burmeister Chapter 6. Digital Artisan Techniques: Promoting Blue Clip Valerian Printing Techniques by Improving the Production Method Using Parametric Design Software; Congye Zhang, Maria Palazzo, Pantea Foroudi, and Dongmei Zha Chapter 7. Visual Influence: Strengthening Brand Recognition, Appeal, and Interaction through AI-Generated and Authentic Photographs; Pantea Foroudi and Maria Palazzo Part III. Strategic Engagement, Sustainability and Stakeholder Relations Chapter 8. Human-AI Collaboration in HRM: Balancing Efficiency, Fairness, and Strategic Value; Venkoba Rao and Mehdi Rahmani Chapter 9. Intergenerational Sustainability in Family-Owned Tourism Enterprises: A Circular Economy Framework for Long-Term Environmental and Economic Resilience; Wejdan Al Kayid.