Advance Praise for Global by Design : "Amos Winter and Vijay Govindarajan bring a powerful interdisciplinary lens to designing high-value, low-cost products that win in emerging markets and often disrupt developed ones. This is seminal work." -- Indra Nooyi, former Chairman and CEO, PepsiCo; Member of the Board, Amazon " Global by Design builds on design thinking for the more complex problem of designing for resource-constrained markets. It presents a new frontier, integrating for-profits, governments, and foundations for both commercial and social innovation. This book is essential reading if you want to make a real difference innovating for a better world." -- Harry West, Professor of Practice, School of Engineering, Columbia University; former CEO, Continuum " Global by Design is an essential playbook for tackling some of the world's most challenging design problems while capturing the lucrative opportunities of developing and emerging markets. Whether you're looking to engineer a life-changing technology or launch a powerful reverse innovation that disrupts wealthy markets, Global by Design will empower you with the multidisciplinary perspective needed to build transformative solutions that truly scale." -- Rebecca Richards-Kortum, Malcolm Gillis University Professor, Rice University; Codirector, Rice360 Institute for Global Health Technologies "Reading Global by Design was an intellectually stimulating experience for me.

The twenty-first century is witnessing two disruptive phenomena simultaneously: technological advancement at an exponential pace and the unstoppable rise of the Global South that is changing markets rapidly around the world. As Amos Winter and Vijay Govindarajan persuasively show, the only way to ensure enterprise profitability and competitive advantage is to develop the ability to design innovative and scalable products, practices, and policy initiatives with a global perspective; to practice context-driven engineering; and to foster collaboration across industries as well as within academia, civil society, and national governments. Undoubtedly one of the best books I've read on the subject." -- Mukesh Ambani, Chairman and Managing Director, Reliance Industries, India.