Part 1. Overview on different video formats Chapter 1. Introduction to digital video advertising: Innovative industry trends Chapter 2. 3D Video advertising research and application: Contribution of social psychology theories Chapter 3. Market research paradigms that dominate virtual reality advertisements Chapter 4. The effectiveness of augmented reality advertising as an emerging advertising strategy Chapter 5. The contribution of game elements in enhancing viewer engagement in the digital marketing domain Part 2. Practical implications of digital video advertising based on different formats Chapter 6.

Market characteristics that signal new opportunities for digital video advertisements: Practical implications of digital video advertising Chapter 7. Exploring the visual comprehension methods for 3D video advertisements: Practical implications for digital video advertisements Chapter 8. Preliminary priorities when arranging digital images: Practical implications of digital video advertising Chapter 9. An overview of video abstraction techniques: Practical implications of digital video advertising Part 3. The diversified impact of advertising formats on consumer experience Chapter 10. The role of virtual reality and augmented reality in enhancing the consumer experience: A conceptual framework Chapter 11. Enhancing the consumer experience with mixed reality Chapter 12. The future research implications and practical implications of the digital video advertising domain.