Part I: Measuring and Quantifying Cultural Heterogeneity 1. Understanding the Cultural Foundation of Psychology Steven Heine 2. Ethnographic Records, Folklore, and AI Stelios Michalopoulos 3. On the Measurement of Social Heterogeneity Klaus Desmet, Romain Wacziarg and Ignacio Ortuño Ortín 4. The Global Variation in Economic Preferences Anke Becker, Christina Borner, Thomas Dohmen, Armin Falk, David Huffman and Uwe Sunde Part II: Theories of Culture 5. The Nature of Culture Robert T. Boyd and Rob Boyd 6. Do liberal institutions sustain the liberal culture they require? Endogenous social preferences and why they matter Samuel Bowles and Katrin Schmelz 7.

Identity Economics and the Economics of Culture George Akerlof 8. BIOLOGICAL FOUNDATIONS OF ECONOMIC BEHAVIOR Arthur Robson 9. Economic Models of Cultural Transmission Alberto Bisin and Thierry Verdier 10. Models of Norms, Markets and Religious Institutions Jean-Paul Carvalho 11. Parenting Styles Francesco Agostinelli.