Sales and Market Bullets THE RIGHT WAY TO STRATEGIZE: Outside In, Inside Out reveals a business framework for managing both external factors (outside in), such as customer needs, competition, market dynamics, trends, and internal factors (inside out, or, the operational environment within an organization, such as enterprise risks, portfolio analysis, and business performance) to aid companies in becoming more stable and successful in the complex, risky world of business. Considering these two views together will enable leaders to make critical strategic choices on where to play and how to win to propel their organization forward. THE RISKY WORLD OF BUSINESS: Outside In, Inside Out provides leaders with clear and robust business strategies that consider the complexity of organizations while calming fears of risk and uncertainty that permeate the business world. The book provides a guideline for building business resilience. CLEAR AND EFFECTIVE LESSONS: Using real-world examples, case studies, and techniques that can be implemented in any style of business, Outside In, Inside Out provides an effective overview and implementable framework that readers can easily follow. For example, during COVID-19, innovation was more important than ever. Studying companies such as Coca-Cola, Spotify, GM, Tesla, Airbnb, Toyota, Microsoft, Google, Facebook, Snapchat, Amazon, and Zappos, Mortlock demonstrates to readers where their innovation strategies succeeded or failed and provides tightly integrated building blocks that enable innovation to flourish. REPUTABLE AND AUTHORITATIVE AUTHOR: A strategy partner at Ernst & Young, Dr.

Lance Mortlock has helped 80+ organizations worldwide with high-impact projects and assisted global leaders in solving complex strategic problems, portfolio management, merger integration, and more. He writes for CEOWORLD magazine and Chief Executive magazine, and his first book, Disaster Proof: Scenario Planning for Post-Pandemic Future , has been highly praised by those within the economic industry. PRAISE FOR DISASTER PROOF : Catherine McLeod-Seltzer, board chair of Kinross Gold, hailed it as a "must-read in today's increasingly complex business, political, and social climate," and Dr. Klaus Schwab, founder and chair of the World Economic Forum, said, "I can only commend [him] on [his] book. In our turbulent and uncertain world, scenario planning is the best way to prepare for the future.".