Introduction - Klaus Heine, Michel Phan, Ian Phau, Marie-Cecile Cervellon, and Eunju KoPart 1: Rethinking Luxury in a Changing World: New Challenges and OpportunitiesChapter 1: History of Luxury - Eunju KoChapter 2: The Luxury Tensions - Navigating Luxury Brands in an Era of Change - Felicitas Morhart and Julia RiedmeierChapter 3: The Green Revolution: How New Labelling Laws are Redefining Luxury Fashion - Caroline ArdeletChapter 4: Luxury with a Conscience: Mapping the Next Research Frontier for Ethical Luxury - Eugene Cheng-Xi AwChapter 5: Innovative Product and Business Models for Upcycling in Different Luxury Categories - Alice Guzzetti and Roberta CrespiChapter 6: New Trends of Luxury Consumption in Hard Luxury: Second-Hand and Rental - Marie-Cécile Cervellon and Lindsey Drylie CareyChapter 7: Managing Second-Hand Luxury - Lam Luong, Géraldine Michel, and Valérie ZeitounPart 2: The Evolving Luxury ConsumerChapter 8: Aspirers and Connoisseurs - Kong Cheen LauChapter 9: Motivation of Luxury Consumption - Kong Cheen LauChapter 10: Consumer Emotions and The New Luxury Consumer Journey - Francine Petersen and Adeepan ChakrabortyChapter 11: Leading a luxury brand across generations: Maximising an Intergenerational Inflection Point - Rebecca RobinsChapter 12: Luxury Under Fire: Causes and Expressions of Brand Hate - Douglas Bryson and Glyn AtwalPart 3: International Luxury MarketingChapter 13: Made in Italy and the Emergence of Female Brands for a Socially Responsible Luxury Identity - Rovai SerenaChapter 14: Luxury Consumption, Well-Being, and Sustainability: Observations in Japan - Ken Kumagai and Kyung Tae LeeChapter 15: Internationalization of Luxury Brands in China - Sabine Chrétien-IchikawaChapter 16: India as a Next Big Opportunity for Global Luxury Market - Sheetal Jain and Preetha MenonChapter 17: Navigating the Indonesian Luxury Market: Challenges and Opportunities - Patria LaksamanaChapter 18: Conspicuous and Inconspicuous Luxury Consumption in the Emerging Economy of Vietnam - Thi Tuyet Mai Nguyen, Hoang Linh Nguyen, and Bao Ngoc NguyenChapter 19: Colombia - Lina Bustillo and Juan Camilo Vallejo VelezPart 4: Service Innovation, Operations, and Financial Strategy in LuxuryChapter 20: Luxury Service Consumption in the Age of Social Media - Jonas HolmqvistChapter 21: Luxury Brand Hospitality Extensions: Development of a Strategic Framework - Sonja Sperber, Florent Girardin, Matthias Fuchs, and Valentina ClergueChapter 22: Private Clubs as Luxury Services - M. Deniz Dalman and Junhong MinChapter 23: Luxury Supply Chain - Ohanès Missirilian and Nathalie O''MahonyChapter 24: Financial Management in the Luxury Industry - Alexandre FerraguChapter 25: From Prestige to Profit: Luxury Financial Management, Returns, and Valuation - Danny YounisPart 5: Luxury Identity and Cultural Construction of MeaningChapter 26: The Semiotics of Luxury Brands - Anne-Flore Maman LarraufieChapter 27: Luxury Brands as Socio-Cultural Constructions - J. P. Kuehlwein and Albert M. Muñiz, Jr.Chapter 28: The Brand-Building Canvas: Capturing the Identity of Luxury Brands - Klaus Heine, Glyn Atwal, and Charles A. LawryChapter 29: Purpose as Prestige: How Luxury Brands Leverage Purpose-Driven Branding - Klaus Heine, Houssam Jedidi, and Oliver HeilChapter 30: Compound Luxury Brand Authority: Expanding and Updating a Central Concept - Clara Lecerf, Benjamin Voyer, and Luca M. ViscontiChapter 31: Poets and Amateurs: Luxury Branding through Cultural Innovation - Thomaï SerdariChapter 32: Art Infusion in Luxury: Exploring Influences and Insights - Genesis Chong and Ian Phau Part 6: Strategic Levers for Luxury Brand GrowthChapter 33: Strategic Foundations of Luxury Brands - Anne MichautChapter 34: The Role of Price in Luxury - Jean-Noël Kapferer, Oxana Lahbib, and Pierre Valette-FlorenceChapter 35: Strategies for Luxury Brand Repositioning, Revival, and Relaunch - Eleonora CattaneoChapter 36: Luxury Brand Collaborations - Paul Quencez and Michel PhanChapter 37: Luxury Brand Extensions: A Review - David Dubois and Allison HessChapter 38: Democratization of Luxury - Paurav Shukla, Veronica Rosendo-Rios, and Dina KhalifaChapter 39: Winning in the Luxury Innovation Game: Mastering the Strategic Moves - Hannes Gurzki, Bettina Herz, and Christof BackhausPart 7: Digital Luxury FuturesChapter 40: The Use of Social Media Influencers for Luxury Branding - Gwarlann de KervilerChapter 41: Virtual Influencers and Streamers of Luxury: Embracing Innovation and Ethics in Tomorrows Digital Marketplace - Zhiying Hou and Ian PhauChapter 42: Generative AI for Luxury Branding - Mathilde Renda-BlancheChapter 43: The Role of Gamification in Luxury Branding in the Fashion Industry - Minjung Cho, Charles R.
Taylor, and Eunju KoChapter 44: Luxury Branding in the Metaverse - Kyung Hoon Kim, Miyea Kim, and Qi JiangChapter 45: The Application of AI in Luxury Industry - Hao Zhang and Shasha Zhan.