"The most in-depth, well-researched, and well-written tome on Apple's history." --Forbes "While tech media tends to focus on hot new products and strong personalities, Mr. Pogue's book is resolutely a biography of Apple Inc. itself--one of the most distinctive characters in American business history.To write a biography of a corporation that has lived numerous lives in its 50 years is a huge task, and Mr. Pogue's easy style fits with the enthusiastic culture that has surrounded Apple's products from the very beginning." --Wall Street Journal "A richly illustrated history of the computer giant as it enters its sixth decade.Just the thing for MacHeads, especially collectors of Apple goodies over the years.

" -- Kirkus "It's just the right amount of detail and depth.an easy and highly entertaining read. And there are hundreds of full-color pictures. Apple: The First 50 Years is now the definitive all-encompassing book for anyone interested in the company that changed the world--at least three separate times." --Cult of Mac "Written in a conversational voice and punctuated with throwback photos of people, products and events, plus intriguing text boxes highlighting key players and groundbreaking ideas that influenced the evolution of personal computing." --AARP "As a person who was inside the washing machine when the washing machine was running, I learned a shitload of stuff about the company I was at. I had no idea!.I am telling you: Everybody who uses an Apple product, and cares about Apple, you absolutely should read this definitive history of Apple.

You gotta read this book." --Guy Kawasaki "The reason Pogue has endured is that he speaks to a very specific audience: human beings. He knows how not to get bogged down in obsessive detail, and he revels in all the cool stuff as much as we do. In his hands, Apple's 50-year journey can be enjoyed by the casual observer as well as those who have followed the company for decades. Given Pogue's professional history, it's as if his entire career led to this book." --Ken Segall, author of the "Think Different" ad "The book is nothing short of an instant classic -- simultaneously a very enjoyable read, and a meticulously-researched reference for the decades to come.a gorgeous book, printed in color throughout. Just a remarkable, essential, and unique work.

If you haven't ordered a copy, you should." --John Gruber, Daring Fireball.