1.Developing tourism routes in urban areas: Daragaç Cultural District, Izmir. 2.Visitor attractions in emerging markets: World's largest film city in India. 3.Johnnie Walker Princes Street, Edinburgh. 4.Bringing the message across: Storytelling for meaningful and transformative leisure experiences.

5.Diversifying attraction offers in winter destinations. 6.Selling SNØ to snowbirds. 7.Using social media as a tool for visitor education: A case study of the U.S. National Parks.

8.Cappadocia: Navigating integrated marketing in a fragmented media landscape . 9.Attracting international visitors: The case of Hopi Hari, Brazil. 10.Promoting heritage railways for alternative markets. 11.Projecting visitor capacity of a naval ship museum.

12.Orange alert: Multiple perspectives and conflicting interests during a volcanic emergency. 13.Nature, visitors and conflict: Finding harmony in the Beehive National Park. 14.Fort Fright: Haunted overlay at Colonial Michilimackinac. 15.Crawling through the sewers: Narrative immersion during Halloween.

16.A look at hybrid virtual reality and roller coaster experiences. 17.Up-close koala experiences as a catalyst for visitor conservation action: The case of Lone Pine Koala Sanctuary. 18."Telling a fresh story": A business event at the Addo Elephant National Park. 19.Where will the people go?.

20.Small stature, big appeal: The ethical dilemma of little people theme parks. 21.Magic and resilience in an enchanted forest.