Introduction Part I. Responsible Digital transformation: Concepts, Issues, and Prospects Chapter 1. User Beware! The Dark Side of Digital Technologies; Mark S. Rosenbaum, Gabby Walters, Karen Edwards, and Claudia Gonzalez-Arcos Chapter 2. Back to the Future with a 'Responsibility Caveat': Evaluating the Tension of Responsibility and Accountability within Social Commerce via a Customer-to-Customer Lens; Rebecca Beech and Robin Robin Chapter 3. A Critical Insight on Innovations Theories: Introducing Responsible Jobs to Be Done theory; Sara Dalir Chapter 4. The Ethical Landscape of Virtual Influencers in Service Industries: Implications for Social, Economic, and Environmental concerns; Tatbeeq Raza-Ullah, Lino Trinchini, Anish Yousaf, and Insha Amin Part II. Responsible AI: From Conceptualisation to Application Chapter 5.

'Real-ising' the Benefits of Responsible Artificial Intelligence (AI) Management: An Interpretive Study; Mengran Xiong, Yichuan Wang, and Hesam Olya Chapter 6. Service Recovery Strategies in Cases of AI Malfunction; Brad Eskridge and Patrick van Esch Chapter 7. Responsible Service Management in a Post-Truth Era: Curating Trustworthy Artificial Intelligence (TAI) in Service 4.0; Yuanyuan (Gina) Cui and Patrick L. Warren Chapter 8. Toward Responsible Ecosystem Service Management Using Artificial Intelligence; Arash Akhshik and Masoud Akhshik Part III: Challenges and Implications of Responsible Digital Transformation Chapter 9. Responsible Marketing to Children in the Digital Environment: The Challenges and Implications for Policy and Practice; Sheli Smith Chapter 10. The Evolution of Job Advertisements in the Era of Responsible Advertising; Ali Mahjoub and Siamak Kheybari Chapter 11.

The Now and Future of Responsible Service Management in the Integrated Resort Services; Jinkyung Jenny Kim, Runze Grayson Yuan, and Ben K. Goh Conclusion; Hesam Olya.