Part I. Editorial Introduction.- Chapter 1. Why the Future of Sport Is Entertainment (Sascha L. Schmidt).- Part II. The Fan Revolution: From Spectators to Co-Creators.- Chapter 2.
Disneyfication: Football's Mickey Mouse Future? (Simon Chadwick).- Chapter 3. Disneyfication of Sports: Reaching Young Fans (John Kosner).- Chapter 4. Leveraging Digital Technologies to Advance Authentic Esports Integrations (Andy Miah).- Chapter 5. Navigating the Convergence of Traditional Sport and Esports in the Digital Age through Horizontal Integration (Kihan Kim).- Part III.
The Paradigm Shift: Technology as a Catalyst.- Chapter 6. The Diversification Engine: Strategic AI Applications in Professional Football (Daniel Lugner).- Chapter 7. Data and AI: Driving Revenue Growth for Sports Organizations (Marc Mazodier).- Chapter 8. Football in the Metaverse: A Strategic Playbook for Navigating Emerging Technologies (Gerrit Heidemann).- Part IV.
The Paradigm Shift: Investors as a Catalyst.- Chapter 9. Investors' Match Plan: How Private Equity Advances the Business Model of Football Clubs (Aljoscha Pagel).- Chapter 10. The Diversification Paradox: The Important Role of the CFO in Navigating Exploration and Exploitation (Martin Carlsson-Wall).- Chapter 11. Scoring Synergies: Diversification Insights from Sports Club Ownership (Julian Hadwiger).- Chapter 12.
Multi Club Ownership: Sins and Synergies (Kieran Maguire).- Chapter 13. Diversification through Sports Investments: Insights and Outlook from A Multi-Sports Investor (Luis Vicente).- Part V. Strategic Diversification: New Models, New Markets.- Chapter 14. Eintracht Frankfurt: Building a Legacy Beyond Football (Timm Jäger).- Chapter 15.
FC Bayern Munich's Internationalization Strategy: The FCB Pathway that Can Make Dreams Come True (Peter Romics).- Chapter 16. Borussia Dortmund's Diversification Strategy: Unlocking Economic Potential Beyond the Pitch (Alexander Mühl).- Chapter 17. International Diversification of Football Clubs: The Alignment Challenge (Peter Görlich).- Chapter 18. Diversification into Women's Football at Top Football Brands (Julian Hadwiger).- Chapter 19.
On Seats, Suites, and Guns N'Roses: Mapping Football Stadium Revenues Diversification Initiatives (Dominik Schreyer).- Chapter 20. DAZN and its Infinity League: Diversification into an Entertainment Brand (Dennis Gottschlich).- Part VI. Outlook.- Chapter 21. After the Paradigm Shift--Towards a New School of Entertainment (Sascha L. Schmidt).