** Chapter - 01: Introduction to Innovative B2B Marketing; * Section - ONE: Developing Your Marketing Strategy; ** Chapter - 02: The New Marketing Mix; ** Chapter - 03: B2B Strategy & Planning; * Section - TWO: Improve B2B Customer Centric Marketing; ** Chapter - 04: B2B Buyers and Their Changing Behaviours; ** Chapter - 05: Acquisition Marketing; ** Chapter - 06: Customer Loyalty & Retention - the Stickiness Factor; ** Chapter - 07: Understanding C-suite Marketing; ** Chapter - 08: B2B Product & Solutions Marketing; ** Chapter - 09: B2B Influencer Marketing; * Section - THREE: 'Transform' Through Content and Digital Marketing; ** Chapter - 10: B2B Digital and Content Marketing Landscape; ** Chapter - 11: B2B Digital Marketing Channels; ** Chapter - 12: B2B Digital Marketing Planning and Strategy; ** Chapter - 13: B2B Content Marketing; ** Chapter - 14: B2B Social Marketing; ** Chapter - 15: B2B Brand Building; * Section - FOUR: 'Collaborate' with Channel Partners; ** Chapter - 16: The Channel Landscape; ** Chapter - 17: Marketing to Channel Partners and Enabling Them; ** Chapter - 18: How to Market Through Channel Partners; ** Chapter - 19: Channel Strategy, Planning and Control; * Section - FIVE: Optimizing Marketing Performance and Execution; ** Chapter - 20: Sales and Marketing Alignment; ** Chapter - 21: Account Based Marketing; ** Chapter - 22: Lead Generation and Nurturing; ** Chapter - 23: Modern Events Marketing; ** Chapter - 24: Marketing Performance Management.