This book raises awareness of big societal changes as things we business owners need to have a response to in an ever-changing world if we want to stay relevant. If we want to get to the soul of a company our own souls need to be engaged. I loved the question "what can we create with strategies and systems when we humans change slowly?". The book has given me genuine and profound food for thought as I navigate through the next phase of our family business. I urge anyone who is ready to take a look at whether their business is fit for the future to read Staffan's book. It'll help put your business into a wider context and help you challenge your own thinking. - Elizabeth Bagger, Managing Director, AVS Danmark ApS Dr. Staffan Hedén provides a visionary toolkit for the digital age, anchoring high-speed innovation in 'The Company Soul'.

It is a masterful exploration of how businesses can use technology to satisfy real needs while maintaining the invisible, human identity that no algorithm can ever replicate. - Timothy Hughes, Co-Founder and CEO DLA Ignite One of the book's strongest contributions is its central premise: that organizations possess a "soul" which functions as a connective conduit between leadership, employees, customers, and strategy. This framing provides a compelling alternative to purely mechanistic or financially driven models of innovation and gives language to dynamics that many leaders intuitively recognize but struggle to articulate. - Brent Peterson, Vendor Management Specialist Fortis Inc. Many times in business, and in life, finding new perspectives is what you need and look for. This book, the Company Soul, helps exactly with that. Combining real life examples with a well-tested approach that helps you to find a new perspective to innovation in a structured and methodical way. It is a thought-provoking read that will give you great insights and I'm sure you will enjoy the book! - Arash Afsarian, Vice President, Head of Enterprise Transformation and Enterprise D&A/AI, Campgemini Invent I found the concept and ideas deeply interesting and forward-thinking.

There is a clear willingness to step back, look from the top of the mountain, and engage with AI, business, and leadership from a broader, human, long-term perspective. The systems thinking and ambition of the work are strengths, and the intellectual depth is evident throughout. - Jenny Landgren, CEO NARA Communications.