Chapter 1. Digital Marketing in Health and Wellness Tourism; Marco Martins, Ricardo Jorge da Costa Guerra, Lara Santos, Luísa Lopes, and Ana Rita Conde Chapter 2. From Museum Exhibitions to Social Media Engagement: Optimizing Instagram Content for the National Museum Zurich; Sebastiano Mereu Chapter 3. Digital Marketing in Events Tourism: Rock in Rio Lisboa Case Study; Célia Rafael and Célia Reis Chapter 4. Digital Marketing in Religious Tourism: Spreading God's Word via Digital Media at the Shrine of Fátima; Madalena Abreu, Margarida Franca, Clara Almeida Santos, and Victor Santos Chapter 5. Digital Marketing in Cities: The Case Study of Hamburg City; Maria Amélia Machado Carvalho Chapter 6. Digital Multiplatform for e-Storytelling in Tourism in Creative Territories: Impact, Reach and Co-creation; Vasco Santos, João Tomaz Simões, Rui Carvalho, and Patrícia Reis Chapter 7. The Use of Content Marketing through LinkedIn Company Pages by Portuguese Tour Operators; Sara Oliveira, Bruno Barbosa Sousa, José Duarte Santos, and Paulo Botelho Pires Chapter 8.

DMO Marketing Strategies: Fostering Digital Hosting in Tourism Destinations; Pedro Liberato, Dália Liberato, Telma Martins, Bruno Barbosa Sousa, and José Duarte Santos Chapter 9. Green Travel in the Digital Era: Contributions of Digital Marketing to Sustainable Tourism; Natalia Przybylska Chapter 10. Telling the Tale of a 5-Stars Hotel: The Servicescape Stories in Shaping Customers' Experiences Online; Milene Isabel Guerreiro Eufrázio, Bernardete Sequeira, Manuela Guerreiro, and Susana Pescada Chapter 11. Luxury in Hotel Industry of the Peneda-Gerês National Park: What Challenges for Marketing?; Maria Teresa Leão, Mariana Inácio Marques, and João Caldeira Heitor Chapter 12. Tourism Governance through Digital Marketing; Sara Santos and Maria Vasconcelos.